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Labelled Evolution by Ben Williams - INSTANT DOWNLOAD

Original price £19.99
Current price £14.99

Availability: Instant delivery

  Take an unopened and sealed soda bottle. Sign the label, with no cover, shake the bottle and now the label is INSIDE!  Sound good?  How about if the bottle REALLY is unopened and can be left with the spectator as an impossible souvenir? 


Labelled Evolution is all of Ben Williams’ best work to date on the label inside bottle illusion.

Within this 3 hour download video you will learn many different versions of his effect, Labelled. This really is a huge compilation of ideas and methods guaranteed to have something for everyone.


Labelled Evolution is a guaranteed reputation maker

every magician should own! - Richard Sanders


The basic effect:

You fairly show the spectator a Cola bottle and write something on the label, even peeling it back to show the contents of the bottle are perfectly ordinary underneath. With a casual shake, the spectator will see the label VISUALLY MELT inside the bottle, before their eyes. You can instantly hand it out for examination and leave it as a memorable souvenir with your spectator FOREVER! Everything if they if open up the bottle to take the label out.


Labelled evolution is just next-level visual magic that you

can give it away. Outstanding! - Kieron Johnson


Labelled was originally created back in 2004 and was well-received throughout the magic community. However, despite its success, there were some drawbacks to the effect; you weren’t free to place the bottle down; you could not show the spectator that there was no label inside, and there was no way to begin the routine with any sort of inspection. Ben has spent the past ten years developing and refining his effect, eradicating these restrictions and leaving you with one of the most detailed and visual illusions he has ever created.


Labelled has been in my close-up set for around ten years.

Labelled Evolution will ensure it will remain in my act for at least ten more. - Alan Rorrison


Within this download Ben will teach you:

  • A variety of methods for performing Labelled with different setups, so you can choose your favourite method. From fast performances to full routines, Ben shares all of his best work on the plot, including his theory and ideas on how best to introduce the effect.

  • How to peel back or remove a label entirely from a bottle prior to performing the effect, showing there is no label inside the bottle already. This is and will silence any

  • An almost impromptu version of a through bottle that can be done with a borrowed bottle and has the SPECTATOR’S SIGNATURE on the label.

  • His method for removing a cap from a drink bottle without breaking the seal is now streamlined to be fast and effective. You can easily remove 4 or 5 bottle caps in the time it takes to make a cup of coffee, you will literally see him do this on the download (Ben likes his coffee!). This method alone is invaluable if you perform ANY routine with a drinks bottle.

  • His personal parlour performance of Labelled, perfect for special occasions, top tables and important clients, guaranteed to make an impact.

  • There are multiple ways to make the label penetrate the bottle. He even teaches a way to perform the penetration whilst the SPECTATOR IS HOLDING THE BOTTLE!

  • A bonus effect his souvenir coin in bottle routine. After a coin is melted through the side of the bottle the spectator holds, you reseal the cap onto the bottle, permanently trapping the coin inside. This is the perfect coin in a bottle for a seemingly impromptu street magic trick.


I don't normally make a personal comment about new effects that I help launch, but I'll make an exception with Labelled. When Ben first approached us with this, I saw the potential right a review from M Taylor (see above) which gave me an idea! I was having a meeting with an agent a few weeks ago and rather than just hand out my card, I wrote my contact details on a Coke label and pushed it through into the sealed bottle. A few days later, I got a call confirming the booking plus another booking from a client who saw the bottle and was told all about me. - Dominic Reyes


Labelled has been one of my favourite tricks to perform for years and I didn’t think it could get any better. I was wrong! Ben has taken it to a whole new level!  Damien O’Brien - Killer Magic BBC Three




Is the bottle really factory sealed?

Yes, it is not an illusion or simply glued back together. The factory seal on the official cap is genuinely unbroken.


Can the bottle be closely examined after the effect?

Yes! In fact it is important to have it checked out fully. This is part of the beauty of the effect.


Can you give the bottle away as a souvenir?

Yes, Ben rarely ever keeps a Labelled bottle after performing it, he has had many people over the years message him to say they treasure the bottle and have not and will not ever get rid of it!


Is the set up easy?

Ben teaches you his most streamlined way to prepare the effect. It will take a little bit of it is not too hard to do at all. If you keep the bottle after performing the effect you can reset in seconds. As half of the prep is reusable you will rarely ever have to remake those parts the effect. If you give the bottle out you will of course to prepare that part of the effect again.


Is it hard to perform?

No, in fact the effect is so easy to perform it is ridiculous! Once set up you will find yourself fooling yourself in the mirror within no time!


Can the bottle examined before the effect?

Yes, if you so desire! One great development is that Ben has worked on the so you can start the effect with a bottle that is bought from a shop so it is of course 100% Imagine this for a social media video! With this subtlety and the other convincers like peeling back and writing on the label you have the ultimate illusion.



If I was at a party and someone performed Labelled for 'd s**t myself! - Nathan Kranzo


Great effect and very clean ending. Wrote my telephone number on the label, smacked it through and left it with a really fit girl ;-)  - M Taylor