History and Theory

  Do you find that you practice your magic regularly, but fail to get the results you want?   In this 102 page book, professional magician Dominic...

Approaching Tables – How to approach people to show them magic tricks. A lot of magicians worry about how they will approach people and start perfo...

Why is it that some magicians get great audience reaction while others who are just as skillful leave audiences so cold? The answers are in Strong...

Eugene Burger's "Series of Evocative Essays" that he hopes will, "Challenge ou, cause you to stop and reflect upon your own magic, inspire you to p...

This is the highly anticipated sequel to the smash success, Scripting Magic. Pete McCabe-with help from 25 of magic's best-digs deeper into the mos...

In this long-awaited follow-up to Transformations: Creating Magic Out of Tricks, Lawrence Hass opens a path for magicians to reach toward better ma...

After 40 years Nick Lewin has become one of the highest paid and highly regarded performers in this lucrative market. This award-winning performer ...

When Scripting Magic was first released in 2007, it was an immediate, surprise sensation. Magicians around the world, hungry for ways to improve th...

  One of the most common questions customers ask at our magic shop is " How do I take the next step from performing magic for family and friends, t...

How I got the gigs, kept the gigs and what I did at the gigs.  An Essential Guide to Night Club Magic   'Every magician 'must' read this bo...

Are you great at telling stories and forming genuine connections with others? Do you have a message you wish to share with the world? Motivational ...

"This is pretty much everything you'll need to know..."- Karl Hein Will it be a boy or a girl? Finding out is the whole point of the increasingly ...

The magicians handbook for booking big gigs! Over 20 years, Antwan Towner went from penniless, nearly homeless street performing, to performing ...

Here's a method that will create a landslide of bookings that has never been described in previous books on marketing magic. This is a new and easy...

Compiled by Jonathan Royle, this is a massively powerful multimedia package containing dozens of step-by-step training manuals together with videos...

Did you know you could be doing things at your gigs that could get you arrested or lead to hefty fines? I know that, in the past, I was guilty of d...

The first PDF of its kind; written by one of the world's foremost experts on doing magic lecture tours. Devin Knight has done multiple lecture tour...

Here's the invisible framework and formula that may profoundly change the way you perform, create, and even THINK about magic! Andrew Gerard sits d...

Magician, mentalist, and successful internet marketing guru, Jonathan Royle, reveals to you a simple step-by-step plan to make big profits marketin...

His thirteenth (and possibly best) book on magic, looks back on his more than 70 years of experience with the conjuring arts and considers some of ...

"...fascinating and fast-moving biography...Ben takes care to present the story here to appeal to insiders and laymen alike." - The Washington Post...

The Secret Life of Houdini by William Kalush and Larry Sloman is perhaps the most controversial book ever written about Harry Houdini. Experts are ...

An important step-by-step guide on how to maximize your image through social media and improve your business! Luca Volpe and Alex Le Fanu have deci...

If magic is your business, or if you are tired of seeing other performers copy the products of your hard work, it is worth considering what you can...