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Karl Fulves, one of the most renowned modern writers in the field of magic, presents here 67 new and foolproof tricks-spectacular mental feats that...

Twisted Sisters is a diabolical effect from the creative mind of John Bannon and is one of magic's all-time best-sellers. With a clear and incredib...

"I've always wanted to learn the ring and rope routine but found learning from books hard. This was a game-changer! The video tuition is brilliant ...

THE TIME MACHINE is a classic fun magic trick reimagined for today's audiences! EFFECT:In this version, you show a mysterious timepiece. An audienc...

A Classic of magic that can go straight into your act. You normal bill is borrowed from a spectator. The magician takes a solid ball point pen that...

Close-up version of the Chinese Linking Rings, with super attention to detail! The Chinese Linking Rings is one of the most popular and classic mag...

Our Invisible Thread is perfect for all of your IT routines. This high-quality thread has been used by professional magicians all over the world an...

This Is Not Your Father's "Self-Working" Card Book! From the author of Card College, the world's most acclaimed course on sleight-of-hand card m...

THE MUMMY has returned!EFFECT:In this fun version of the effect, you show three different colored Mummies (red, blue and yellow) and a black Sarcop...

After popular demand now back in Print! Within magic Mark Wilson is regarded as one of the Master magicians. From his numerous years of experienc...

Roberto Giobbi's newest survey of sleightless card magic, CARD COLLEGE LIGHTER, gives the famous Giobbi treatment to 21 baffling card tricks by som...

Lightest and Last! Card College Lightest is the final volume of Roberto Giobbi's acclaimed 'Light' trilogy. In it are taught 18 thoroughly astonish...

 BORN TO PERFORM Card tricks are fun, lets face it. Not only that but they can win you a drink or two!     If we are asked here at the Merchant...

The Effect Sponge balls are simple. All we're talking about is a four-pack of 2 inch balls made of sponge. But there's a reason top professionals u...

The Sponge Balls are among the most iconic effects in all of magic. This classic trick has stood the test of time, consistently evoking awe and am...

   The Ultimate Online Training Video for Self Working Card Tricks Ultimate self working card tricks won the 2012 best magic tricks awards , as the...

Rocco, the originator of "light from anywhere" and Murphy's Magic are proud to announce SUPER BRIGHT PRISMA LITES™. For hundreds of years magicians...

There is nothing more valuable in the card magician's arsenal than the ability to convince your audience you are shuffling the deck, when in actual...

Renowned card worker John Carey has a stellar reputation for creating practical, powerful card magic. Tricks that play brilliantly, and shock audie...

World-champion magician, Michael Ammar will give you easy, step-by-step instructions on how to astonish people with the coins in your pocket! By un...

The Ambitious Card is one of those rare things in magic - a "perfect" effect. It is quick and easy to understand, yet has variations limited only b...

If there was ever an effect in magic that appeals to ALL audiences, it has to be the Professor's Nightmare. The Professor's Nightmare has everythin...

'Self-Working Wonders' by Chris Wardle This is a collection of 25 new, baffling and easy to perform effects! Includes a full color gimmick on the b...

Michael Ammar's Easy to Master Card Miracles is the best-selling card series ever produced in all magic. Why? Michael has sorted through thousands ...