Whats New

iOS 18 has arrived, and it's got mentalists buzzing-both in excitement and concern. One of the biggest changes? The iPhone calculator, a trusted st...

"Looks like a genuine set of colour-sample cards you would get from an interior design or paint shop. Suffice it to say, it’s brilliant" - MARK E G...

Indulge in the exquisite artistry of Frank Frazetta with our premium playing card deck, featuring his iconic fantasy paintings. Each card is beaut...

Indulge in the exquisite artistry of Frank Frazetta with our premium playing card deck, featuring his iconic fantasy ink works. Each card is beaut...

"Love Dig It.  It's easy to do and fools everyone with a great kicker ending. The little spade gets a real laugh. Highly recommended" - Jason M   D...

Looking for a mentalism trick that's simple, effective, and packs a serious punch? The Command Pad by Peter Turner is your new go-to. Whether you'r...

Experience the Legacy Playing Cards - a collector's dream. This deck showcases 52 back designs created by Daniel Schneider, featuring highlights ...

Using a concealed printer for predictions is no longer something novel in Magic. It's actually the perfect tool for it, capable of presenting any p...

Introducing the 2023 Kings Wild Verum Videre. The Latin phrase Verum Videre means "See the Truth". Our 2023 Verum Videre brings all the beautiful ...

Introducing the 2023 Kings Wild Verum Videre. The Latin phrase Verum Videre means "See the Truth". Our 2023 Verum Videre brings all the beautiful ...

A wormhole is a physical concept that connects different regions of space-time. Wormhole coins use magic to demonstrate this phenomenon. An ancient...

A wormhole is a physical concept that connects different regions of space-time. Wormhole coins use magic to demonstrate this phenomenon. An ancient...

A deck that's simply to die for! Playing cards inspired by the macabre magic of the timeless classic.It's Showtime!STRANGE AND UNUSUALGo ahead, mak...

Elevate your magic with this finely crafted Legacy Haunted Hanky designed by João Miranda. While it seamlessly integrates with the Legacy System, ...

The Iarvel Pad is a high-tech clipboard that secretly transmits your spectator's written thoughts to your mobile devices via the Iarvel app. This ...

Dream Table PRO - By Gonçalo Gil da Gee Magic After the huge success of the "Dream Table", it is time go beyond what a table can do. Gonçalo Gil an...

For the first time ever, every one of Joshua Jay's iconic "Talk About Tricks" columns from MAGIC Magazine has been compiled into one stunning, two...

As a Collector's Edition, this deck features a lid-and-base box design. It represents the element of air, symbolizing wisdom, logic, and higher con...

Witches, castles, and magical realms have always carried a fatal allure. We've long pondered how best to capture these elements visually, to depict...

This special edition celebrates the iconic design of the original Innocence Playing Cards, now available with luxurious golden cold foil accents. E...

Do you own Double cross by Magic Smith and Mark Southworth? Struggle to find an ideal way to keep it on your person without ruining (or loosing) th...

Andrew is a magician from Brazil who making a name for himself in the magic world with his amazing hand-crafted tricks. Jump Pips is a standout eff...

Dive into audacity and originality with the Bicycle Reverse playing cards. Designed for those seeking a fresh perspective on a beloved classic, th...

Unlock the Magic Behind the Curtain! Ever had an audience member ask, "How did you do that?" and found yourself at a loss for words? Say goodbye to...

Black Rain by Dominicus Bagas is a routine to prove existence of energy. This you can do without any prop you need. Make someone feel the energy a...

The retro classic returns! Fulton's Arcade has never looked better. Drenched in TWO foils to replicate the grid vibe from the 80s gaming classic Tr...

Bill Teleport is an extremely visual and powerful magic that you can do on any occasion, both for your shows and for social media. Extremely visu...

Erinus Eterna is a deck of playing cards designed by Vincent and inspired by the plant "Erinus Lobelia", one of the oldest plants in the world, di...

Erinus Eterna is a deck of playing cards designed by Vincent and inspired by the plant "Erinus Lobelia", one of the oldest plants in the world, di...

"52 Prophecies." This effect, where the audience thinks of any card and the magician accurately predicts it, has always been viewed as one of magic...

Mathematics in Magic - "Dissecting Methods" Tricks, tutorials, and essays from Steven Goodwin Over the last 10 years, mathematics and technology ar...

Invelope is a coin magic routine that can move coins into an envelope directly without a duplicate and the audience can feel it. Fully examinable...

The Quantum Pad is designed to seamlessly integrate into your routines, concealing discrepancies or gaps. It boasts a sliding track mechanism, a q...

The Oddest Ball is a comedic twist on the Odd Ball effect that is sure to bring laughter and amusement to your mentalism performances. The Odd Bal...

Discern two dice at once and enrich effects on multiple levels. Mental magic is a fascinating branch, and the audience is always captivated by its ...

Cube Thru Head is the perfect illusion for visually penetrating a Rubik's cube through a participant's head. "Cube Thru Head is not only impossible...