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"I've always loved the Charming Chinese Challenge but Avi has taken it to another level. In fact, when I saw him do it live I screamed like a small...

Magician Terry Chou has long combined the VDR and Hopping Coin effect in his live shows. In this routine, two coins magically return to a coin purs...

The box is crafted from black walnut, and the mechanism is activated by turning the direction of the lid. Not only can it be used to transform flat...

The magician presents a small wooden block with a sharp spike protruding from it. The audience is invited to examine the spike carefully before it ...

A set of premium quality, wooden ESP cards. The vibrant, yet elegant cherry wood color gives this set an elegance which makes mental magic all the ...

A unique-looking, precise device that the spectators can examine (no electronics involved). The spectator can select a card by rotating the gears i...

A set of premium quality wooden ESP cards, a perfect accessory for any ESP trick, as we have engraved "PREDICTION" on the back of every card!At th...

The magician shows the spectators an empty black velvet bag and a framed prediction card (10 of Spades for example), which is sealed between two pl...

Victor Sanz brings you FUSE IT his new creation, a pocket's miracle using something so innocent as a little Post-it pad.Imagine this, you sign a Po...

Making Magic is a book about my magic. In it I have gathered together 60 of my favorites routines. These are not pipe dreams but practical solution...

Tell your friend you will try to read her mind. You bring out a small post it note pad and show different words written on each page. Your spectato...

MMS is proud to present the most popular effect in children's magic IMPROVED!...The Magic Coloring Book STANDARD SET!This Beautiful Set Includes al...

We are proud to present the most popular effect in children's magic IMPROVED!...The Magic Coloring Book DELUXE SET!This Beautiful Set Includes all ...

"I literally have these 4 cards with me wherever I go after picking this up on a visit to Merchant of Magic. An absolute pleasure to perform and ve...

Terry is a talented magician and we are proud to have released several of his creations. Each effect is a unique display of his creativity and inge...

A unique combination of the Object to Impossible Location effect and Card Magic: The selected card travels to a seven-layer card box.The gimmick is...

The Lota Bowl, which originated in ancient India in 3000 BC, is the oldest documented form of magic. Originally used in ceremonies to perform mirac...

LIMITED EDITION OF 2500 DECKSIn 1970, the iconic Jerry's Nugget playing cards were born, and today, we proudly celebrate their 50th anniversary. We...

People are calling MiniBook Pro the "trick of the year" and now you can get refills! The magical reveal of MiniBook Pro is stunning and you'll want...

Continuing a beloved, light-hearted playing card series, Apple Pi is a deck of traditional playing cards designed by Jackson Robinson.The Pi Series...

A fresh new batch of Boo Backs - now in a spooky shade of orange!The Bicycle Boo Back Playing Cards are a whimsical take on the classic Bicycle lay...

Change cards, banknotes or paper with pictures inside an envelope! A new practical and unique method that allows for a perfect visual switch. No...

A visual and aesthetic mentalism effect from the creative mind of Elvis Zheng.This product is consumable, with each set allowing for 40 performance...

The Paddle Move and Paddle-type magic have been popular for over a hundred years. Nonetheless, its development and applications are ever-changing, ...