Whats New

Magic Spring is a new version of the classic magic square and circle. This time, it returns in a completely renewed way - with a toy that both chil...

Introducing Our Exclusive Deck for Cardistry Con of China 2025We are proud to once again sponsor the Cardistry Con of China, the premier gathering ...

Introducing Tattoo Playing CardsFeatures: Designed and produced by "PVC" Designed for Asian market, not available in the US Printed on 310gsm qua...

Alchemist's Chest: Unbox the infinite.Unleash your inner alchemist and turn any object into an endless supply with the Alchemist's Chest-the ultima...

American-made magic essential: Revived USA production brings the trusted Maverick brand back home, offering magicians an affordable, quality deck p...

American-made magic essential: Revived USA production brings the trusted Maverick brand back home, offering magicians an affordable, quality deck p...

Javier Natera's REMIXED! From the magician who amazed Penn & Teller, a visual masterpiece you'll want to perform over and over again.Fresh from...

The Sponge Balls are among the most iconic effects in all of magic. This classic trick has stood the test of time, consistently evoking awe and am...

Biz’s MELT is a lipsmacking piece of visual magic that totally defies logic and looks utterly impossible. "Holy Hell! I have NO idea how that work...

Introducing Ultra-Mental Plus by Mark Strivings with thanks to the genius of Joe BergFinally! An 'Invisible Deck' effect that actually looks like a...

Introducing Ultra-Mental Plus by Mark Strivings with thanks to the genius of Joe BergFinally! An 'Invisible Deck' effect that actually looks like a...

Welcome to Splash Finale!A new ending for a legendary classic! The classic 'water disappearance' has been a staple in magic for decades. Splash Fin...

The creator of Tic Tac Toe Pro, Bond Lee, has now come out with a brand-new device for prediction, welcome to The Grid System.The magician tells th...

The Balloon Busker's Ultimate Guide to Making Money, by Jay Collen, is about the business of busking. Busking asks strangers for their time, attent...

Introducing Washington is BurningThe perfect trick for any smoke device! Battle tested over the course of 20 years in every environment imaginable...

Bicycle Metalluxe Playing Cards feature a green metal foil finish, adding a touch of luxury to game night.Smooth finish for easy handling and shuff...

Craig Petty is back with a visual piece of magic that will blow your spectators minds!iStretch is so much more than the perfect piece of eye-candy,...

WANQUAN Playing Cards Printed at the highest quality on 310gsm casino quality card stock (linen finish) Designed for Asian market, not availabl...

Medical Poker (Black Edition) Playing Cards featuring anatomical illustrations and medical themes. The cards depict various anatomical structures, ...

EffectA bottle and glass are shown. You then pour the drink into the glass and then let go of the glass which floats in the air while the liquid is...

EffectA bottle and glass are shown. You then pour the drink into the glass and then let go of the glass which floats in the air while the liquid is...

Take your Ring on Rope routine to the stageRing on Rope effects have delighted audiences for decades. Performed by masters like Daryl, David Willia...

"An amazing transformation with an incredibly robust gimmick that makes the moment of magic so easy to do. Great thinking, Joel Anthony!" - Mike Da...

E:JECT is an incredible gadget that will shoot a regular sharpie up to 15 feet into the air at the touch of a button. Everybody needs a sharNow, yo...