Whats New

Professional magicians and creators Chris Congreave and Gary Jones have been friends and collaborators for almost 20 years. In that time they have ...

There are no stooges, no forces, and no restrictions of any kind. A spectator may freely choose any page, any line, and any word from one of two or...

These prototype decks are from a small test run of our new MetalLuxe® light purple color and they are so beautiful, we thought we'd give you a chan...

ALOHAWHAT IS IT?A real coffee table photo book showcasing Hawaiian culture across multiple Hawaiian Islands. Over 75 stunning images, including a c...

"Eternal Love" EditionFlowers - Roses is an ode to elegance and timeless beauty.Inspired by the universal symbolism of the rose, it blends softness...

"Eternal Love" EditionFlowers - Roses is an ode to elegance and timeless beauty.Inspired by the universal symbolism of the rose, it blends softness...

Waken 2.0 - The Next Evolution of Haunted MagicImagine this: You snap your fingers, and the cards begin to move like they're haunted, slowly reveal...

Imagine: Rip a ten-inch square from any newspaper. Write a prediction on your card and place it face down on the table.Tear that square of newspri...

Introducing Tangram Paradox-mini Acrylic material Portable, easy to operate, with an innovative ending. Effect: The magician takes out some mini t...

Introducing Suits PieceEffect 1: A spectator freely selects a card. The magician places a blank card and some suit fragments into a card box, gives...

Visual Shock: Classical Aesthetics × Magical Dynamics Its design integrates the essence of retro art: elaborate cloud - pattern carvings, exquisite...

Signish - The Signature Inside the Marker!Looking for a trick that literally leaves a mark? Meet Signish - a jaw-dropping, laugh-triggering piece o...

Signish - The Signature Inside the Marker!Looking for a trick that literally leaves a mark? Meet Signish - a jaw-dropping, laugh-triggering piece o...

15 Years Ago Luca Volpe published his Ultimate Chair Test Act, and it was a blast in the mentalism community! Performers like Chuck Hickok, Richard...

ACE FULTON'S CASINO V3 PLAYING CARDSMeet the ALL NEW Ace Fulton's Casino. For the first time own the original casino card in its most glorious stat...

Introducing QUICKDRAW™ The Ultimate Deck HolstersDesigned and developed by Ari Phillips based on an original concept of Rhett Bryson.Designed by wo...

Introducing QUICKDRAW™ The Ultimate Deck HolstersDesigned and developed by Ari Phillips based on an original concept of Rhett Bryson.Designed by wo...

The Artefact is more than just a magic trick. It is that rare and wonderful piece of magic that allows you to not only amaze and entertain but to a...

Back again with the gorgeous props, enchanting presentation and self-contained, self-working method, The Papilio Experiment might be the best relea...

MagReel, invented by Joao Miranda with expert consultancy from Tom Wright, changes invisible thread forever.Disguised as a MagSafe wallet, it snaps...

In today's era, when manipulation magic is becoming increasingly rare, Korean magic continues to lead the global scene with its distinctive creativ...

This effect was inspired by Hyunsoo Kim, mentor of Ethan Yip (Product Lead at ILLUWIZARD).Hyunsoo Kim believes that a great magic trick should make...

AN IMPOSSIBLE MOMENTA spectator chooses a card and keeps it with them, safely hidden from view. The magician concentrates on the spectator's card, ...

AN IMPOSSIBLE MOMENTA spectator chooses a card and keeps it with them, safely hidden from view. The magician concentrates on the spectator's card, ...