Whats New

Introducing Cube Mix by Rizki Nanda - The Rubik's Revolution!The moment Rizki Nanda showed us Cube Mix, we fell head over heels for it and you will...

The CCV4s are here! Made for the New York Cardistry-Con. The metallic ink hand style tags on the back design pop against the black background. This...

After years of dedicated research, Nojima Nobuyuki presents his long-guarded secret weapon: CHEEP TRICK - a brilliantly versatile gimmick that expa...

Red Roots Playing Cards | TeakExperience pure, unadulterated quality with the Red Roots Playing CardsOur foundational deck that puts premium materi...

"The first time I saw MEMORY, I instantly fell in love with it. It's not a standard piece of magic. It's a very special trick for you to create a m...

David Regal is back with another collection of humor themed around magic.This small, inexpensive, lovingly produced book is an antidote to pretenti...

Treat every day like Christmas with this premium jigsaw puzzle, inspired by the iconic holiday movie Elf!All the Christmas CheerPIECE BY PIECEExper...

A new chapter in the Tulip Playing Cards journey from Dutch Card House Company.The Grand Purple Tulip Playing Cards are the latest addition to the ...

The first full-length treatise on all aspects of the Sight Unseen Case and its many uses is finally here.From the very first day that I shared the ...

A new Diamon Cards edition from Dutch Card House Company.The Diamond Holiday Season Edition Nº24 is a limited edition deck of playing cards, design...

A Card Revelation in ReflectionEffectThe magician introduces a solid brass mirror, its surface perfectly clean and reflective.A spectator selects a...

A Bold, Modern Upgrade to a Beloved ClassicEffectA spectator lends you a banknote. Two cards are chosen. You place the cards back-to-back, sandwich...

MegaJam was born from a simple idea: Wen Xiu and Harapan Ong wanted to organize an exciting jam event for the Singapore community of magicians and ...

Gustavo Raley presents Card Sip by Daniel Raley, produced by Gustavo Raley We present a fresh and fun card magic routine, ideal for your close-up s...

Gustavo Raley presents Card Sip by Daniel Raley, produced by Gustavo Raley We present a fresh and fun card magic routine, ideal for your close-up s...

Introducing Unlimi-tea by Gustavo RaleyGustavo Raley presents a routine perfect for your close-up and parlor shows, reimagining a classic card magi...

Introducing Unlimi-tea by Gustavo RaleyGustavo Raley presents a routine perfect for your close-up and parlor shows, reimagining a classic card magi...

Pigmento is a new approach to modern mentalism This is not "just another prediction effect." It is a way to transform any named word and any named ...

Did you miss the Switch 2? Do you dream of a certain handheld gaming system that was popular in the late 80s? I got you covered.These Fultons Playi...

Shifted reality just changed hands. A watch doesn't vanish - it moves. From one wrist to the other. Instantly. No cover. No switch. No explanation....

The Bound Deck breaks every assumption your audience has about card magic. The cards are literally bound together-you can't shuffle, spread, or cut...

"This is my favorite thing that I've EVER created. I'm so proud of it and want as many magicians as possible to perform OPTIX."- Tobias DostalYou a...

Most mental magic asks you to be someone you're not: intense, mysterious, reading their energy or testing their intuition.Giftism gives you somethi...

They write. You know.No electronics, nothing complicated - just a post-it pad.This is the new everyday carry that lets you perform mentalism miracl...

Unlock endless possibilities with Disney Lorcana Reign of Jafar Booster Packs. Each pack contains 12 randomised cards designed to expand your deck-...

One Sealed Disney Lorcana 'Reign of Jafar' booster box containing 24 packs. Jafar's dark influence spreads across Archazia's Island, transforming p...

"The best little mystery I've picked up in a long time! I couldn't help chuckling to myself when I fooled all my family, even my wife.. Who is pret...

A progressive, modern, and impossible experiencePredic is an interactive mentalism experience where the spectator becomes the heart of the action.T...

Introducing the new Alien Potion by Javier Santos. Surprise your audience and spectators with this incredible effect. It's super magical, visual, a...

A ROUTINE FILLED WITH EMOTION & CHILDHOOD MEMORIESTeddy by Michel Huot isn't just another card trick - it's a true emotional experience. Your s...

A Refined Evolution of a Classic EffectEffectThe magician introduces an invisible deck and hands it to a spectator to shuffle. The spectator freely...

A Refined Evolution of a Classic EffectEffectThe magician introduces an invisible deck and hands it to a spectator to shuffle. The spectator freely...

TEJINAYA's original sponge donuts are incredibly realistic and soft! Colorful and lifelike donuts! Watch our instructional video featuring various ...

TEJINAYA's original sponge donuts are incredibly realistic and soft! Colorful and lifelike donuts! Watch our instructional video featuring various ...

TEJINAYA's original sponge donuts are incredibly realistic and soft! Colorful and lifelike donuts! Watch our instructional video featuring various ...

TEJINAYA's original sponge donuts are incredibly realistic and soft! Colorful and lifelike donuts! Watch our instructional video featuring various ...

TEJINAYA's original sponge donuts are incredibly realistic and soft! Colorful and lifelike donuts! Watch our instructional video featuring various ...

The "Homing Card" created by Francis Carlyle and popularized by Fred Kaps, is perhaps one of the most popular magic routines among magicians.What i...

Built from Nothing, Shaped by EverythingGrowing up with only a few toys, Reen learned to build his own from scraps and found objects. Those quiet a...

Built from Nothing, Shaped by EverythingGrowing up with only a few toys, Reen learned to build his own from scraps and found objects. Those quiet a...

By simply passing your hand over it, the card turns over piece by piece!Never seen before in magic!"Certainly the most beautiful trick I've seen in...

By simply passing your hand over it, the card turns over piece by piece!Never seen before in magic!"Certainly the most beautiful trick I've seen in...

Black Lips turns a simple black sticker into a real, physical black hole. A borrowed and signed bill receives a round black sticker... and that sti...

Olson's Closer: The Layered New-Order FinaleIntroducing Olson's Closer, the incredibly powerful, multi-phase card effect co-produced with American ...

A self working and hilarious routine that you can make as rude or as warm and fuzzy as you wish.Easy to perform and just as good for a night down t...

This is one of David Solomon's favorite packet tricks. It full of visual transformations and multiple climaxes.Themed around how everything is now ...

RODGER LOVINS MAGIC presents our Mini-Knife Explosion These high quality mini-knives come with 2 each of six different colors for a total of 12 kni...

Imagine being able to stop time right before your spectators' eyes.With LEVITAS, a simple object - a card, a receipt, a coin, or any small item - b...