Whats New

Victor Sanz brings you FUSE IT his new creation, a pocket's miracle using something so innocent as a little Post-it pad.Imagine this, you sign a Po...

Making Magic is a book about my magic. In it I have gathered together 60 of my favorites routines. These are not pipe dreams but practical solution...

Tell your friend you will try to read her mind. You bring out a small post it note pad and show different words written on each page. Your spectato...

MMS is proud to present the most popular effect in children's magic IMPROVED!...The Magic Coloring Book STANDARD SET!This Beautiful Set Includes al...

We are proud to present the most popular effect in children's magic IMPROVED!...The Magic Coloring Book DELUXE SET!This Beautiful Set Includes all ...

"I literally have these 4 cards with me wherever I go after picking this up on a visit to Merchant of Magic. An absolute pleasure to perform and ve...

Terry is a talented magician and we are proud to have released several of his creations. Each effect is a unique display of his creativity and inge...

A unique combination of the Object to Impossible Location effect and Card Magic: The selected card travels to a seven-layer card box.The gimmick is...

The Lota Bowl, which originated in ancient India in 3000 BC, is the oldest documented form of magic. Originally used in ceremonies to perform mirac...

LIMITED EDITION OF 2500 DECKSIn 1970, the iconic Jerry's Nugget playing cards were born, and today, we proudly celebrate their 50th anniversary. We...

People are calling MiniBook Pro the "trick of the year" and now you can get refills! The magical reveal of MiniBook Pro is stunning and you'll want...

Continuing a beloved, light-hearted playing card series, Apple Pi is a deck of traditional playing cards designed by Jackson Robinson.The Pi Series...

A fresh new batch of Boo Backs - now in a spooky shade of orange!The Bicycle Boo Back Playing Cards are a whimsical take on the classic Bicycle lay...

Change cards, banknotes or paper with pictures inside an envelope! A new practical and unique method that allows for a perfect visual switch. No...

A visual and aesthetic mentalism effect from the creative mind of Elvis Zheng.This product is consumable, with each set allowing for 40 performance...

The Paddle Move and Paddle-type magic have been popular for over a hundred years. Nonetheless, its development and applications are ever-changing, ...

"I LOVE this. I saw this performed live in the magic shop, and I knew I wanted it right away. It's easy to do, is fun to perform and I carry it wit...

A card warp routine that happens without any hiding! Create a the illusion that half the cards have changed or twisted. No flaps No magnets No t...

Do you ever wish to force any number using just a regular website and a borrowed phone from your audience? With G3NER4TE, all of this becomes a bre...

The Unseen Force, our revolutionary levitation product, was first launched on Kickstarter two years ago and was a huge success, reaching 1819% fund...

A lightweight and portable Close-Up Pad that is built to last a lifetime. Available in four colors.The standard 3-layer structural design consists ...

A lightweight and portable Close-Up Pad that is built to last a lifetime. Available in four colors.The standard 3-layer structural design consists ...

A lightweight and portable Close-Up Pad that is built to last a lifetime. Available in four colors.The standard 3-layer structural design consists ...

A lightweight and portable Close-Up Pad that is built to last a lifetime. Available in four colors.The standard 3-layer structural design consists ...