Highly Recommended

The Effect Sponge balls are simple. All we're talking about is a four-pack of 2 inch balls made of sponge. But there's a reason top professionals u...

 We all want to believe that we are in control. We want to believe that our decisions are our own. But maybe those are just beliefs.... You begin b...

"Love Dig It.  It's easy to do and fools everyone with a great kicker ending. The little spade gets a real laugh. Highly recommended" - Jason M   D...

The greatest "long salt pour" ever!Have you ever wanted to perform the Long Salt Pour trick? Imagine vanishing the salt and instantly showing both ...

The False Shuffle Project is a must have for any stack worker! With a run time of forty-five minutes, this download provides in-depth teaching of S...

The Complete, Ultimate Paul Harris Collection. This three-volume set of books contains all of Paul`s classics, updated and refined, as well as 73 b...

  The Fource takes well-established psychological methods that all mentalists know and stretches them in completely new directions and dimensions. ...

  This isn’t your grandpa’s magic square!   Dr. Bill developed Subliminal Square in order to offer a contrary approach to classic magic square pl...

P.O.L.O - A visual, almost impromptu linking mints routine. In this video, you'll learn how to make a gimmick that is so simple and easy to use and...

This just might be the "holy grail" of Rubik's Cube magic. This unbelievable shell fits over a Rubik's Cube and locks into place, so even a spectat...

Bend borrowed, signed coins like never before with the WORLDS FIRST SINGLE-HANDED COIN BENDER! The OX BENDER™ by Menny Lindenfeld is a custom-made,...

Darkslide by Chris Ramsay is a heart-stopper that has been flooring spectators with an incredibly open and fair card reversal. His newest creation...

   Vanish a finger ring and have it appear on your set of keys Borrow a ring, and in the cleanest way you vanish it at your fingertips - both hands...

"One of the best magic buys I've made in years. The coin is so cool to carry with me, and I pull it out to tell the tale of the dead man's hand.  ...

"Your work on billets, the rationales etc are brilliant and your clear bowl Q&A at the end is totally worth the price of the entire product. Lo...

What is real magic? It might look something like this.The true power of haunted deckAn extremely visual magic pieceImagine finding your spectator's...

When it happens in their hands - It's an old adage of conjuring: The strongest magic happens in the hands of the audience.A lesser-known corollary ...

By John-Webb Carter, and performed on TV by Magician Troy This magic trick is VERY powerful for spectators to experience. It's THEIR borrowed and s...

This is a mind-blowing effect that is sure to amaze any audience. A spectator counts 10 cards, which are then divided into two packets of 5 cards e...

Sharpies are everywhere today. Offices, schools, bars, restaurants, checkout counters, Starbucks and most homes. At any moment, you borrow a Sharpi...

Twilight Angels is Paul Harris' all time favorite effect from TA. This classic PH Astonishment is finally available with a full deck of 52 differe...

The smoke watch comes back, BETTER THAN EVER! Programmable delay, wireless charging, internal battery, a brand-new intelligent circuit board o...

Specially designed and manufactured, the 'The Yin Yang Chips' can be used for ANY routine you may already do with the traditional copper/silver coi...

Experience the Revolution in Mind Reading with The End Book TestPrepare to elevate your performances to new heights with The End - a remarkable boo...

Something Totally Different! The underground con game known as the Endless Chain has its roots in an old gypsy swindle from the 1500s called "Prick...

The Complete, Ultimate Paul Harris Collection. This three-volume set of books contains all of Paul`s classics, updated and refined, as well as 73 b...

DO YOU WANT TO LEARN STREET HYPNOSIS? From national television to the streets of Europe, it is impossible to ignore the growing numbers of walk-abo...

Three different colored pieces of rope are shown and openly tied together. Amazingly, the knots melt away, transforming the pieces into one long th...

Animated Torn and Restored effect!Award-winning, international entertainer, Menny Lindenfeld, is back with another truly mesmerizing and powerful v...

The Svengali Note Pad looks like an ordinary blank note book with a plain black cover.However, it is constructed in a way such that all the pages i...

STEAM 2.0 IS ONE OF THE WORLD'S MOST INGENIOUS MIND-READING SECRETS PERFECTED! by Ali Nouira  Based on Marc Salem's BROTHER OF ALL DUPLICATIONS ...

A BRILLIANT OPENING EFFECT. It looks so magical. Never remove your cards from the box, Just make the card case DISAPPEAR! This hand-built gimmick i...

Kicker Changing Deck is the colour changing deck for your daily use!Imagine a freely selected card placed in between a pair of cards. The 3 cards a...

Customer Feedback about the service at The Merchant of Magic. Please feel free to leave us a review on this page.   Choosing a good magic shop to ...

Murphy's Magic Supplies' Rising Card Deck A spectator freely selects any card from the deck, it's then remembered and replaced in the deck. The dec...

The performer shuffles a pack of cards. A spectator selects a card from the pack. The card is replaced in the middle of the pack. The performer put...

"Looks like a genuine set of colour-sample cards you would get from an interior design or paint shop. Suffice it to say, it’s brilliant" - MARK E G...

"So clever! It gets gasps all around the room, and then it transforms. I've been using this nonstop since I picked it up—highly Recommended!" James...

There's nothing like adding a quick laugh to your performance. With The Little Ball Trick, you will be able to add some lighthearted fun to your ma...

Stop buying BAD gifts for Christmas.Introducing the "Hobbyist Christmas Gift Bundle" - a treasure trove of playful delights for those with a curiou...

In this outstanding new collection, an expert presents step-by-step, foolproof instructions for 65 of his most impressive card tricks, guaranteed t...

   This is an entire book of close up effects specifically created for that "special" couple. How many times have you approached a table where the...

Peter Turner Psychological Card Forces Teaches you all the nuances of his psychological card forces, and most importantly how to make it hit every ...

PK effects are powerful demonstrations of magic. And there's no better demonstration of using this power than with the self-winding nut and bolt.  ...

Menny Lindenfeld bring us TRU, the most POWERFUL & VISUALLY STUNNING rubber band penetration effect you'll ever perform!  A rubber band i...

The classic No Tear torn and restored newspaper now comes complete with a full instructional dvd. EffectShow several torn pieces of newspaper, read...

"One of the best buys I've made in magic for years. A tiny little box fries everyone's brains! I don't do sleight of hand, so this is exactly the s...

"A full show in your pocket! It will allow you to perform magic and mentalism to an all-new level. Incredible revelation, mind reading and powerful...