Beginners Start Here

Here's a FREE sample of the amazing magic book Grandpa Magic.   Full paperback book is available here  

The Haunted Key is a classic of magic.. and for good reason, It looks like REAL Magic! We are proud to present the Haunted Key Deluxe!Effect:Imagin...

An amazing deck of Bicycle cards that allows you to do a multitude of miracles - yet is EASY TO DO. EffectImagine: having an invisible deck of car...

Here's a baffling coin trick that's so easy to do it shouldn't be allowed!   For years, Houdini perfected techniques to escape from impossible loc...

EVOLUSHIN Magic kit by Shin Lim is the most innovative and exciting Magic Kit on the market! Most magic kits put focus on the "toys" in the kit an...

A TRULY BEAUTIFUL TRICK: The ideal gift for beginners, Dynamic Coins enables children as young as 8 to develop their self-confidence and hone per...

Easy To DO amazing card tricks in minutes.No Sleight Of Hand Required! An incredible deck of Bicycle playing cards that will turn you into an insta...

The fact that you have found this page tells me that you are finding it hard to gain the confidence you need to perform magic as well as you would ...

Don’t limit yourself to just self-working card tricks! Starting to learn card magic tricks can be a daunting prospect. Many magicians start by lear...

The cups and balls is not only the oldest trick in magic but is a rite of passage for all who profess the title of magician.For centuries there hav...

72 Foolproof Card Miracles for the Amateur MagicianWhat is a self-working card trick? A trick that does not depend upon legerdermain or special abi...

"One of the best tricks I've got from Merchant of Magic is ages. No sleight of hand, and a real fooler. Highly recommended" - Chris C A fantastic t...

Imagine the power of this awesome effect: You show a coin and place it on your spectator's hand. With complete confidence you wave your hand (finge...

116 Easy Tricks, Amazing Brainteasers, and Simple Stunts to Wow the Grandkids From a professional magician and New York Times bestselling author, 1...

Sucker Punch is a sleek and elegant fourteen-piece chip set that empowers you to create an endless array of miracles like you would with any of tho...

'On a visit to the magic shop, I saw Dominic Reyes demonstrating this trick to a large group of people. Everyone loved it when the card vanished fr...

Effect:Daryl's Legendary Dicey Dots is an easy to perform effect that is sure to bring great reactions from your audience! An ordinary die is shown...

Amaze Anyone, Anytime, Anywhere: Magic Tricks, Bets & Scams You are about to learn various tricks for blowing your friends' minds and having fu...

Would you like to confound your friends, amaze your acquaintances, amuse and dazzle crowds at parties and gatherings? Mastering a few card tricks w...

 The first volume in this landmark course sets the groundwork for the rest of the series, beginning with lessons on the proper ways to hold, deal...

For those of you who have asked me when I'll be releasing my coin magic work, thank you for waiting, and it's here...... C.G.I. - Wayne Fox All th...

EFFECT: A small silk handkerchief vanishes in the conjurer's hands without leaving any trace of it. The opposite effect is also possible: after you...

Karl Fulves, one of the most renowned modern writers in the field of magic, presents here 67 new and foolproof tricks-spectacular mental feats that...

THE GHOST is a stunningly visual magic trick and is extremely easy to perform! EFFECT:In this version, you show two yellow rings (the walls of a ha...

"High-quality rope and the real deal when learning the moves in rope magic. So glad that these secrets can be passed down. I can now do so many coo...

Twisted Sisters is a diabolical effect from the creative mind of John Bannon and is one of magic's all-time best-sellers. With a clear and incredib...

An amazing collection of 250 incredible card tricks for you to learn, perform and enjoy.Contains superb magic tricks that are truly mind-blowing! I...

THE TIME MACHINE is a classic fun magic trick reimagined for today's audiences! EFFECT:In this version, you show a mysterious timepiece. An audienc...

A Classic of magic that can go straight into your act. You normal bill is borrowed from a spectator. The magician takes a solid ball point pen that...

This Is Not Your Father's "Self-Working" Card Book! From the author of Card College, the world's most acclaimed course on sleight-of-hand card m...

THE MUMMY has returned!EFFECT:In this fun version of the effect, you show three different colored Mummies (red, blue and yellow) and a black Sarcop...

Our Invisible Thread is perfect for all of your IT routines. This high-quality thread has been used by professional magicians all over the world an...

After popular demand now back in Print! Within magic Mark Wilson is regarded as one of the Master magicians. From his numerous years of experienc...

Roberto Giobbi's newest survey of sleightless card magic, CARD COLLEGE LIGHTER, gives the famous Giobbi treatment to 21 baffling card tricks by som...

Lightest and Last! Card College Lightest is the final volume of Roberto Giobbi's acclaimed 'Light' trilogy. In it are taught 18 thoroughly astonish...